Because I thought it would help me publicize my novels I paid for a listing in Madison’s Who’s Who a year ago. Since then they have been calling me and seducing me with a special page in the 2009 edition by saying I was selected as outstanding poet. Note passive voice. I never found out who did the selecting. I agreed to pay $218.00 for this special promotion.
When my December bank statement came in I saw that Madison had taken out $718.00 for search engine placement. I began a series of weekly calls asking for someone who had the authority to refund five hundred. I sure got tired of that routine. But now that the beautiful inauguration day is over I decided to start calling again. Before I did, however, a young spokesman for Madison called me to re-check my information and, I suspected, to try to sell me a cdrom of the directory.
To my great surprise I had a delightful conversation with him and taught him how to write a love letter to his new wife. He ended the conversation with the news that my funds will return to my bank account in seven days.
I danced.
Here’s what I taught him, in case you want to know for special birthdays.
Just follow these simple directions:
1. Quickly write a list of everything that endears this person to you. He or she could be a parent, child, cousin, friend, lover, spouse, teacher—or your boss (in extremely rare cases.)
2. Be specific. You will be writing so fast you may include traits you don’t like. That’s okay. You can cross those out later.
3. Include physical characteristics that you know your recipient likes. For example, if he has a full head of white hair that he cares about enough to have a special barber, mention how you admire it.
4. Add specific humorous moments in your life together, not embarrassing ones, but those that you know he or she definitely enjoyed.
5. When you have a really long list, write your first draft. Begin with a general phrase such as, “I love you,” or “Je taime, je t’adore, mon petit choux.”
6. Arrange your paragraphs from your list and end with a general phrase such as “I love you.” It’s the details you include that make it a zinger!
7. Type, spell-check and wait a couple of days.
8. Make changes if needed, print and mail. (or roll into a fancy bottle and gift wrap.)
Evelyn Cole, MA, MFA
The Whole-mind Writer